Several times per month someone will ask me how can they break into the cannabis industry. They’ve heard how lucrative dispensaries are, and often people believe that that’s the only place to enter. Not true! Any of your existing skills and expertise can be aligned with the cannabis industry. The cannabis market is rich with [...]
The New Era Of Media: Visual Public Relations If your company does anything at all in media (and of course you do, or soon will), prepare to have your mind blown by the following data from Serena Ehrlich, Director of Social and Evolving Media for Business Wire: Today’s consumers have changed in some significant and fundamental [...]
After nearly a year of planning, a group of public relations students put on a successful national conference. The Public Relations Student Society of America (PRSSA) is a national conference that brings together thousands of students across the country who are on the path for careers in public relations, as well as other communication areas. [...]
One thing you can count on when starting a business is the need to embrace and navigate change. Staying in front of it isn’t easy. Not doing so is one reason 80% of new companies close their doors before their fifth anniversary. But Bob Berg and Georgella Muirhead seem to have figured it out. They are making [...]
Photo: Bulgaria On Air Magazine ICCO President Maxim Behar has been appointed to the Advisory Board of the Museum of public relations, was announced yesterday in New York. The Museum of Public Relations is a not for profit organisation and is the only public relations Museum in the world. It is based in New York [...]
One of the most important aspects of being a PR professional is having an open and clear line of communication with clients. It’s important to effectively communicate the success of our work and make sure that expectations are set accordingly. Occasionally, a client will express to members of my firm that a PR campaign isn’t [...]
Why Are There So Many Women in Public Relations? The field is nearly two-thirds female. Is it because of a lack of better options—or is it, in fact, the best possible option? About a decade ago, Adriana Sol was helping design ads in Miami Beach when she realized the advertising trade’s nit-pickiness was slowly draining [...]
The public relations industry does a terrible job of public relations. Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function. (If you’re a cop, construction worker and a cowboy who hangs out with a guy dressed in [...]
A CSU journalism professor has received one of the highest honors given by the Public Relations Society of America .Jangyul Kim, a professor in the Department of Journalism and Media Communication, has been elected to the organization’s prestigious College of Fellows, an honorary organization within PRSA composed of more than 350 senior practitioners and educators, [...]
