Al Golin, whose PR firm worked with McDonald’s for 60 years, passes away – Chicago Business Journal
Al Golin, whose public relations firm worked with McDonald’s for more than 60 years, passed away on Saturday. He was 87. Golin made what is now a famous cold call to McDonald's founder Ray Kroc to pitch how public relations and community engagement could help Kroc grow his brand. Kroc retained Colin’s agency for $500 [...]