Whether we admit it or not, we all want to be recognized for the work we do. Be it a casual “atta-boy” from your boss, encouragement from a friend, or even simply the sign of general interest from a new acquaintance, recognition feels good. In one form or another, organizations, too, seek accreditation because it [...]
Britain leaving the European Union. The Trump presidency. Legalized marijuana. Leonardo DiCaprio getting his first Oscar. The Chicago Cubs winning the World Series. 2016 will go down as the Year of the Impossible, when previously unimaginable events became reality. Without powerful public relations efforts, none of these would have been possible. OK, except for DiCaprio …. [...]
One thing you can count on when starting a business is the need to embrace and navigate change. Staying in front of it isn’t easy. Not doing so is one reason 80% of new companies close their doors before their fifth anniversary. But Bob Berg and Georgella Muirhead seem to have figured it out. They are making [...]
One of the most important aspects of being a PR professional is having an open and clear line of communication with clients. It’s important to effectively communicate the success of our work and make sure that expectations are set accordingly. Occasionally, a client will express to members of my firm that a PR campaign isn’t [...]
The public relations industry does a terrible job of public relations. Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function. (If you’re a cop, construction worker and a cowboy who hangs out with a guy dressed in [...]
