Tag: Press Release
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15 Key Words You Need to Know in the PR Industry
Let me set the scene: You are interested in PR services and are either researching PR or meeting with a PR agency. There are words being thrown at you that are making you scratch your head in confusion. If you are curious about using PR services but have a hard time following along in conversations…
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Leveraging Your Award, the Public Relations Way
Whether we admit it or not, we all want to be recognized for the work we do. Be it a casual “atta-boy” from your boss, encouragement from a friend, or even simply the sign of general interest from a new acquaintance, recognition feels good. In one form or another, organizations, too, seek accreditation because it…
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The New Era Of Media: Visual Public Relations
The New Era Of Media: Visual Public Relations If your company does anything at all in media (and of course you do, or soon will), prepare to have your mind blown by the following data from Serena Ehrlich, Director of Social and Evolving Media for Business Wire: Today’s consumers have changed in some significant and fundamental…
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The Ball State Daily :: Public relations students plan national conference in Indianapolis
After nearly a year of planning, a group of public relations students put on a successful national conference. The Public Relations Student Society of America (PRSSA) is a national conference that brings together thousands of students across the country who are on the path for careers in public relations, as well as other communication areas.…
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Why Google Analytics Isn’t The Tool To Measure The Value of PR
One of the most important aspects of being a PR professional is having an open and clear line of communication with clients. It’s important to effectively communicate the success of our work and make sure that expectations are set accordingly. Occasionally, a client will express to members of my firm that a PR campaign isn’t…